1 - Xs-Drive Digital Signage products :
2 - What means Digital Signage ?
3 - OEM , Industrial Applications
4 - MediaGun Software : Instant Multiformat Integrator
1 - Xs-Drive Digital Signage products :
2 - What means Digital Signage ?
Digital signage is a form of out-of-home advertising in which content and messages displayed onanelectronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offerssuperior return on investment compared to traditional printed signs. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like Organic LED screens (OLEDs that can be controlled electronically using acomputer or other device, allowing individuals or groups to remotely change and control their content (usually via the Internet
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements or Retail Media.
Digital signage is used for many different purposes:
Information - examples include flight information in airports and wait-times for the next train Advertising Related to the Location to Uplift Sales - examples include in-store promotions in a retail establishment Advertising by Third Parties - examples include restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisersEnhancedCustomerExperienceexamples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
Influencing Customer Behavior - examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)
Brand Building - examples include Niketown stores where digital signage in video form is used as a part of the store décor to build a story around the brand
(Information source from www.Wikipedia.org )
3 - OEM , Industrial Applications
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